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Last Updated 7/8/10



What our customers say..


I've worn a real 1 ct diamond for close to 20 years now and love it, however lately I've wanted a larger stone like in the 2 ct range. We priced real diamonds and it was way out of our price range. Trading in my original engagement ring was not an option. So we decided to explore other options. I wanted a ring that I could wear, enjoy and not have to worry about it looking fake. So I searched on-line for about a week. We ordered 5 rings from 5 different on line retailers. Only 4 companies were able to deliver. Your ring arrived within a week the others took a little longer. There was no comparison, your ring by far was of the best quality. Two of the rings I received were so light weight and not even close to being believable. The other one had crooked stones, and was poorly made. Your ring has substantial weight to it, and the stones are so brilliant and set perfectly. I can not get over that this is not real diamonds and you saved us a lot money. The compliments I get on this ring have not stopped. I know I will enjoy this ring for a long time. Thank you so much for being there for me. I suggest anyone looking to make a purchase do what I did, order on-line from a few different places and judge for yourself.
Katie - New York


I bought a stone from another company online a few months ago because they claimed it was better than CZ, boy was I wrong. I received the stone and it wasn't that nice at all. I'm very disappointed especially after reading posts on-line about how they are misleading customers Click here to read the Laboratory Analysis and how the diamond Guy highly recommended your stones and he was right. Thank you providing quality at a reasonable price and restoring my confidence with on-line shopping. I'll be back....
Julie - California


Absolutely awesome! I have had item 7627R in my favorites for many months. I have a gorgeous diamond wedding ring (2 ct.), but this was a style that I had wanted for a long time. My husband had planned to have my wedding ring redone and I decided I wanted this 3ct. ring instead. It's stunning quality, substantial gold to support the 3 ct. stone and my friends think that this is the "redo" with a bigger center stone. No questions on whether it's "real" . The quality of the workmanship in this ring is unsurpassed. I'm very pleased with this ring.
Vicki - Texas


All I can say is WOW. I am very hard to impress and I mainly ordered from you guys based on reviews and the BBB Rating. My items far exceeded my expectations and for anyone who sees them, believes they are real diamonds. You can tell you guys have taken the extra care to insure that while your items might be more economical, they certainly would NEVER appear that way! I LOVE THEM and will definitley be your customer again and again.
Amber - Georgia


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  Loose Stones/CZ's


FEATURING The World's Finest Man Made "Diamond Quality" Gems to be found, ANYWHERE!  They Truly Defy Detection!


We're proud to say that we offer only the finest grade AAAAA+ cubic zirconia gems.

These gems are guaranteed forever to never lose their brilliance or color. Our CZ's are the RUSSIAN FORMULA. They are so authentic in appearance and so exceptional in quality and craftsmanship. Our diamond simulant has all the fire and depth of brilliance of the finest stones ever unearthed. They are cut and polished exactly like a diamond, revealing maximum fire and brilliance. Our stones are rated an 8.5 to 9 in hardness.
The Brilliant Alternative by Jewelers Direct.

All weights given are in diamond equivalency.

Our CZ's are already converted to diamond equivalency. Therefore, one of our 1 Ct. CZ's would be equivalent to a 1 Ct. diamond. For special cuts and colored stones, contact us at 561-361-6610 for availability and pricing information.

More than 30 Million Carats Sold.

Looking at our cubic zirconia's is like looking at a IF - D color diamond. They are internally flawless and truly defy detection.

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Round Brilliant CZ

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Emerald Cut CZ

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Radiant Cut CZ

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Marquise CZ

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Princess Cut CZ

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Pear Shape CZ

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Oval Cut CZ

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Asscher CZ

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Cushion Princess

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ABOUT US NEWSLETTER GUARANTEE TESTIMONIALS ORDERING OPTIONS MONTHLY GIVEAWAY